TRL

Process

Playbooks

Customers

Resources

Book A Strategy Call

Get Actionable Tips to Drive Pipeline in H2 '25

Get Actionable Ideas To Drive Pipeline In H2' 2025

•

Join Q4 Waitlist

Another Tool Won’t Fix Your Revenue Engine

We help marketing leaders at mid-market and enterprise B2B SaaS replace fragmented GTM tools and data mess with AI-driven systems— that accelerate revenue, not add noise.

Book a strategy call

See how it works

Trusted by 20+ Marketing and GTM leaders →

We Helped The Best in Class B2B Companies:

•

The Problem

Does this sound familiar?

You’ve got the data.

But sales is not acting on it.

You’ve added the tools.

But your GTM is more fragmented than ever.

You're testing AI.

But it's not driving revenues.

This GTM data chaos leads to low sales velocity

We Had Intent Signals, But Sales Couldn’t Act

We Got Intent Signals But Sales Couldn't Act On Them

We Had Intent Signals But

Sales Couldn't Act On Them

Every new AI sales tool promised clarity but only added noise. Sales couldn’t act on the thousands of “buying signals,” and pipeline performance stayed flat.

Every new AI sales tool promised clarity, but only added noise. Sales couldn’t act on the "intent signals", and pipeline performance stayed flat.

Federico Pacelli

RevOps Manager @ Piano.io

•

The problem

•

The problem

•

The problem

Your GTM stack got you this far.

Now it’s holding you back.

There are over 13,000 GTM tools in 2025—but pipeline is slower than ever. Marketing is flooded with data: intent signals, scores, enrichment, AI.

But without unified data, it’s just noise:

57% of reps missed quota in H1 '25

RepVue Cloud Sales report

Number of GTM tools explodes

Sales performance decreases

GTM Chaos

01

Marketing targets the wrong accounts

01

Marketing targets the wrong accounts

02

Sales gets “hot leads” with zero context

02

Sales gets “hot leads” with zero context

03

Pipeline stalls—and no one knows why

03

Pipeline stalls—and no one knows why

No seller can win when your GTM engine runs on chaos.

•

The solution

You don’t need more tools, you need a system to activate your GTM data

You don’t need more tools, you need a system

to activate your GTM data

Introducing:

Hiring Multiple DevOps Role with AWS

Growth dropped from 65% to 15% YoY

Viewed competitor's page 7 days ago

Client of 3 of our partners

Started a product trial

Ask for a warm intro

Notify customer owner

Add to sales sequence

Launch AI SDR sequence

Show automated demo

GTM plays

New Pipeline

Job changes

Winner

$25,971,000

Cross-sell

$11,321,000

Website visitors

$7,000,021

Lookalikes

$4,330,000

1. Listen

Bring together 1st, 2nd, 3rd party and deep signals into a single GTM data layer.

2. Orchestrate

AI agents connect the dots — across accounts, signals, and intent — to surface what matters most.

3. Operationalize

Launch the right sales motions automatically: warm intros, follow-ups, and next-best actions.

4. Prove

Measure GTM play performance to double down on what drives real pipeline.

Hiring Multiple DevOps Role with AWS

Growth dropped from 65% to 15% YoY

Viewed competitor's page 7 days ago

Client of 3 of our partners

Started a product trial

Ask for a warm intro

Notify customer owner

Add to sales sequence

Launch AI SDR sequence

Show automated demo

GTM plays

New Pipeline

Job changes

Winner

$25,971,000

Cross-sell

$11,321,000

Website visitors

$7,000,021

Lookalikes

$4,330,000

1. Listen

Bring together 1st, 2nd, 3rd party and deep signals into a single GTM data layer.

2. Orchestrate

AI agents connect the dots — across accounts, signals, and intent — to surface what matters most.

3. Operationalize

Launch the right sales motions automatically: warm intros, follow-ups, and next-best actions.

4. Prove

Measure GTM play performance to double down on what drives real pipeline.

Hiring Multiple DevOps Role with AWS

Growth dropped from 65% to 15% YoY

Viewed competitor's page 7 days ago

Client of 3 of our partners

Started a product trial

Ask for a warm intro

Notify customer owner

Add to sales sequence

Launch AI SDR sequence

Show automated demo

GTM plays

New Pipeline

Job changes

Winner

$25,971,000

Cross-sell

$11,321,000

Website visitors

$7,000,021

Lookalikes

$4,330,000

1. Listen

Bring together 1st, 2nd, 3rd party and deep signals into a single GTM data layer.

2. Orchestrate

AI agents connect the dots — across accounts, signals, and intent — to surface what matters most.

3. Operationalize

Launch the right sales motions automatically: warm intros, follow-ups, and next-best actions.

4. Prove

Measure GTM play performance to double down on what drives real pipeline.

•

Reviews

We Helped Them Build

A Reliable GTM System

Before working with Alexis, we wasted time chasing low-intent prospects and slowing pipeline. He built workflows in Clay, HubSpot, and Outreach that flagged true buying signals. Within weeks, our reps shifted from guesswork to meaningful conversations — and we saw immediate pipeline lift.

Thomas Paris

Director of Marketing

Thomas Paris

Director of Marketing

I’ve worked with Alexis on multiple projects and he always delivers. He has a sharp style that makes complex GTM challenges manageable. By connecting product, growth, and sales, he helped us turn messy data into strategies that generate real pipeline.

Geoffrey Bressan

Head of Marketing

Geoffrey Bressan

Head of Marketing

Alexis helped us break out of marketing routines that weren’t moving the needle. He blends creativity with technology to drive measurable results in both acquisition and retention. Beyond the expertise, he’s collaborative and focused — exactly the partner you want when growth is on the line.

Mario Araujo

Head of Growth

Mario Araujo

Head of Growth

Alexis doesn’t push cookie-cutter outreach. He creates outbound strategies that fit context, align sales and growth, and leverage data to drive pipeline. He knows how to diagnose issues and crack the outbound challenge fast — he’s my go-to whenever I need guidance here.

Paul Lemonnier

CMO

Paul Lemonnier

CMO

At our fast-paced scale-up, Alexis took on the tough job of optimizing the entire funnel while driving new growth. In just 3 months, he helped our outbound team become more data-driven — while balancing other initiatives. He combines strategy with execution and delivers under pressure.

Alan O'Neill

CRO

Alan O'Neill

CRO

Alexis earned our trust almost instantly. He’s the rare mix of technical and strategic — auditing our workflows, building new ones that deliver immediate value, and pushing us to rethink how we use AI across GTM. His impact was felt from day one.

Tina Rossell

CEO

Tina Rossell

CEO

•

Reviews

We Helped Them Build

A Reliable GTM System

Thomas Paris

Director of Marketing

Geoffrey Bressan

Head of Marketing

Mario Araujo

Head of Growth

Paul Lemonnier

CMO

Alan O'Neill

CRO

Tina Rossell

CEO

•

how it works

In 2025, there's a new Playbook emerging.

Here’s how it works

Stage 1

capture

We Prioritize High-Impact Revenue Workflows

What We Fix:
Review which signal actually predict deals for YOUR business. No more guessing. We valided your closed/won deals to find what works.

Expected Outcome:
Workflows with direct pipeline impact.

Cross-sell

Partner's Network

Inbound Routing

G2 Visitors

Google Ads Visitors

Champion Tracking

Lost Deals Revival

Hiring ICP

PQA

Lookalike

Niche Audience

Broad Audience

Direct Pipeline Impact

Slow Pipeline Impact

New Hire

Social Listening Signal

Website Visitors

Event attendees

Webinar Signups

Competitor's users

Personalized outbound

Cross-sell

Partner's Network

Inbound Routing

G2 Visitors

Google Ads Visitors

Champion Tracking

Lost Deals Revival

Hiring ICP

PQA

Lookalike

Niche Audience

Broad Audience

Direct Pipeline Impact

Slow Pipeline Impact

New Hire

Social Listening Signal

Website Visitors

Event attendees

Webinar Signups

Competitor's users

Personalized outbound

Cross-sell

Partner's Network

Inbound Routing

G2 Visitors

Google Ads Visitors

Champion Tracking

Lost Deals Revival

Hiring ICP

PQA

Lookalike

Niche Audience

Broad Audience

Direct Pipeline Impact

Slow Pipeline Impact

New Hire

Social Listening Signal

Website Visitors

Event attendees

Webinar Signups

Competitor's users

Personalized outbound

Stage 2

centralize

You Pick The tools, We Set Up The System

What We Fix:
We audit your current tool stack and identify the biggest bottlenecks. Then, we clean and structure lead/account data to increase your GTM precision.

Expected Outcome:
Increase from MQL to SQL.

Lists/Tasks

Buying Signals

Data Base

CRM

Back-end

Call Recordings

Deals Update

Lead Scoring

Accounts (Re)engagement

Account

Research

Contacts
Creation/Update

Ideal
Customers

Stage 3

orchestrate

We Deploy AI Agents to Score & Trigger Action

What We Fix:
We build AI workflows to connect intent signals — product trials, job changes, expansion and create contextual handoffs to sales with specific talking points.

Expected Outcome:
Increase from SQL to Pipeline.

Tier 1

No deal found

Praveer Melwani

CFO at Figma

Company context

They plan on filling for IPO in 2025, Vendr could help them reduce their saas spendings. Ian Kidson, CFO at Docebo used our tech to descrease their SaaS spendings.

Next best action

Route to account owner

Stage 4

Measure

You Double Down on What Drives Impact

We build report & dedicated CRM fields to measure what’s working, and continuously refine targeting, scoring and GTM plays that drive qualified pipeline.

Expected Outcome:
increase in pipeline efficiency.

GTM plays

#Accounts

New pipeline

Goal

Job changes

Winner

120

$25.970.950

Cross-sell

$11.320.950

Events

$6.999.950

Lookalike

$4.329.950

•

About

Why This Works (And Why I'm Qualified To Build It With You)

Discover how businesses and creators achieve results

I've been working with sales teams for 8+ years and launched GTM motions in both EMEA and USA.

Today, I help B2B companies cut through the noise with AI and build GTM systems that drive revenue. I’ve already partnered with 25+ sales and marketing teams at companies like Canva, Kong, IbanFirst, and corporates like Degroof-Petercam.

Every week, I share real, tactical ways to use AI to grow revenue — with examples, practical tips, and the tools I use in the trenches.

Alexis

Martial

Alexis Martial

Founder, The Revenue Loop

•

Resources

Latest insights & Playbooks

Access our GTM resources for free. We share proven tips, tools and tactics that we use to drive qualified pipeline for mid-market and entreprise B2B SaaS.